Brand You! Brand Who?
Branding is the topic of this discussion. We’re going to look at some ways you can create a recognizable, successful brand name for your business. While this article is somewhat short, I believe it will effectively teach you how to get started on your own branding campaign.
What Is a Brand? What is Branding? Is it a logo? Is it a slogan? Something intangible? It’s all of that, and more.
Branding tells who you are, what you do, it sums up your company in a heartbeat. It is how you are perceived by your customers. It’s a combination of visual aspects such as your logo, slogan, color scheme, web site design, autosignature, as well as the intangibles (but very real) things like customer service, your professional manner of communication, and your product’s perceived value (more about this later).
Branding is also differentiating yourself from your competition, showing others that you have “what it takes” and are a top-notch vendor. Showing them that your brand is better, and by golly, it will benefit them to have it.
It also does some of the work for you, once established; imagine not having to explain to your prospect who you are, what you do, and why they should buy from you – your instantly recognizable brand takes care of THAT little demon for you, saving you HOURS of time in your “identity marketing” – so you can spend time focusing on sales rather than giving your history. Your reputation will precede you.